Digital Marketing / Internet marketing / Online Marketing are amongst the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of individuals who hear it and use it to convey their mind. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down for you in the simplest words possible.
Online Marketing in fact marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience swiftly.
That is this method. That is what Online marketing may be. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It is a way to get higher rankings associated with search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it aids you stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple era. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them about their visit to expenses.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a huge digital / Web marketing experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771